No to “permanent” temporary sign

An attempt by a developer to extend the life of a large “for sale” sign in the heart of a conservation zone is to be opposed by a local Liberal Democrat councillor.

McCarthy and Stone want to extend the life of the sign for the third time to advertise properties for sale in their Chase Court housing development, on the site of the former Whickham Health Centre, Whickham in Gateshead.

But with two previous time extensions under their belt, Cllr Peter Craig believes the sign is in danger of becoming permanent.

“Whilst we accept that there was a need for a temporary sign to encourage interest in buying the flats, I feel we should call time on it now,” said Cllr Craig.

“McCarthy and Stone have twice been given permission to extend the time the sign can be displayed in what is a popular conservation zone. With a further extension I feel there is a danger it will become more than a temporary fixture.

“The developer has many ways of promoting its properties through estate agents. I believe it does not need to disfigure the conservation zone for another few months with this rather large sign.”

Residents of nearby Viola terrace have also submitted a petition against the application to Gateshead’s planners.

Pictured: Councillor Peter Craig next to the "temporary" McCarthy and Stone sign on Whickham's Front Street.