A DECISION to extend the life of a giant “For Sale” sign for a further six months in an historic conservation zone has been slammed by a local Liberal Democrat councillor.
Councillors in Gateshead have agreed to a further six month extension on the McCarthy and Stone sign in Whickham village, Gateshead. The sign advertises for sale flats in the neighbouring Chase Court development.
The sign was originally granted permission for six months. But that was three years ago and the developers have repeatedly applied to renew permission to keep the sign in place, even though most of the flats in the development have been sold.
The decision to renew the permission again has not met with the approval of Councillor Peter Craig.
“In a conservation zone, advertising hoardings are strictly controlled,” said Peter. “Most of the flats in Chase Court have been sold. The effect of allowing the sign to remain in place is for the company to have a very useful advert on a busy junction right in the heart of Whickham’s historic conservation zone.”
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