Plans to build an 18 metre high advertising tower on land next to the A1 in Swalwell, near the Metrocentre, have been rejected by Gateshead Council’s planners.
Had the plans been approved, the tower, which would have been internally illuminated, would have carried panels for advertising hoardings measuring 7.5metres by 5 metres.
“I am pleased this has been rejected. Had this gone ahead it would have been huge,” said Councillor Peter Craig.
“It would have dominated the roadside, distracted drivers at a very busy stretch of the A1 and would have been an unwelcome addition to the Swalwell skyline.”