The suburb, which sits next to the A1 and straddles the main road to Whickham, Sunniside and Consett, has no signs to tell people they are in Lobely Hill.
Campaigner Susan Craig is hoping that Highways bosses will give a sign and put Lobley Hill on the map.
“There are no signs on the A1 to show where Lobley Hill is,” said Susan. “Many people visiting friends and relatives in Lobley Hill often end up in Swalwell, Team Valley or even Gateshead.
“Having a sign at the Lobley Hill turnoff from the A1 would solve many of the problems.”