A giant “for sale” sign promoting housing developers McCarthy and Stone has been removed from a site next to a historic conservation zone after a long running battle.
The sign advertising properties in Chase Court, Whickham, had been in place on the grass verge of Rectory Lane for four years even though the apartments are currently occupied. Planning permission for the sign ended late last year.
Liberal Democrat councillors in Whickham made a request to Gateshead Council’s enforcement team to start proceedings to have the sign removed, and this was completed early in March.
“The sign was next to the conservation zone in the heart of Whickham where billboard advertising is not permitted,” said Councillor Peter Craig. “With the apartments in Chase Court having been sold, there was no excuse for keeping the sign in place, especially once permission for it to be there has finished.”