The giant McCarthy and Stone sign on Rectory Lane in Whickham has been removed. It was initially put on the grass verge on Rectory Lane to advertise Chase Court, but had been in place for four years. Planning permission for the sign ended late last year.
Councillors in Whickham made a request to Gateshead Councill’s enforcement team to start proceedings to have the sign removed, and this was completed early in March.
"The sign was next to the conservation zone in the heart of Whickham where billboard advertising is not permitted" said Councillor Peter Craig. "With the apartments in Chase Court having been sold, there was no excuse for keeping the sign in place, especially once permission for it to be there has finished."